We are automotive industry pioneers

Meet the team

Leading the way

Following significant investment in research and development, iDealFile was the first product of its kind introduced to the market – leading the way with its ability to extract post-sale documentation direct from a dealer management system. Similarly, iServiceFile is unique in the way it mirrors the aftersales workflow – seamlessly capturing, recording, storing and sharing key information at every stage.

Award-winning expertise

Our pure automotive focus and technological capabilities ensure all of our products are designed with an intimate understanding of how to tackle the challenges you face every day – be that working through endless post-sales admin, grappling with increased GDPR and compliance regulations or compiling important warranty claims.

This unique combination of skills has seen iDealFile named IT Innovation of the Year at the prestigious 2019 Motor Trader Awards and plays a key role as we maximise our membership of CDK’s International Partner Programme and continue building powerful alliances with other CRM and third-party providers.

Meet the team

Ritchie Kelk

Founder and Joint Managing Director

Ritchie started his automotive career over 30 years ago as a parts apprentice at Robins and Day Canterbury where he was named trainee of the year. Since then he has excelled in a variety of aftersales, IT and project management roles – culminating in successfully delivering what, at the time, were two of the largest IT projects ever undertaken by Inchcape PLC. In 2006, Ritchie set up his own IT consultancy delivering services to global automotive industry and in 2015 he began developing iDealFile. He’s always happy to help and makes a cracking cup of coffee.

Andy Mee

Joint Managing Director

Andy has over 10 years of automotive industry experience in the UK and Europe. His strong commercial acumen and sound financial background underpin his ability to develop and implement winning strategies at MotorDocs. A strong and motivational leader, Andy enjoys building and being part of a high performing team. This quest for excellence also transfers to the golf course where his determination and ability to embrace challenges also come into their own.

Carl Lightfoot

Chief Technical Officer

Carl began his career in the automotive industry in the aftersales department at Ford – initially to develop the aftersales business for a group of dealers in the Berkshire area before becoming Aftersales Director for a large Ford group. Carl subsequently founded his own software business building aftersales solutions which he ran for 11 years. Carl brings his forward-thinking, strategical mindset and focussed approach to business growth to his role at MotorDocs. When he’s not writing code, Carl loves to spend time at home with his children.

Georgina Silver

Operations Director

Georgina has worked in a number of roles within the automotive industry – including vehicle administration, database management, marketing, IT and sales training. Owing to this varied and first-hand experience in the automotive sector, Georgina understands the challenges facing our customers which allows her to build a system which mirrors their processes and helps them to get the most out of the iDealFile platform. When she is not busying herself with streamlining dealership and customer processes Georgina can be found with her head buried in a book or trying out new recipes at home.

Howard Chalk

Business Development Manager

Howard’s impressive career in the automotive industry spans 24 years where he has held various positions within automotive software and digital marketing. He brings these skills to his role as Business Development Manager at MotorDocs where he is responsible for augmenting national sales of the award-winning iDealFile platform and other MotorDocs products. Outside of the office you can find Howard watching Formula 1 or fishing.

Michelle Crook

Product Owner

Michelle has 20 years’ experience in automotive aftersales - starting her career as a Parts Advisor and working her way up to an Accredited Aftersales Manager. Combining her detailed understanding of this area with meticulous product management skills, she is responsible for the ongoing development of iDealFile and iServiceFile. Away from work, when she’s not engaging manufacturers, support teams or developers, Michelle cultivates a different kind of relationship, enjoying long walks with her beloved dog Max!

Jacque Nelson

Support Manager

Jacque has 20 years’ experience in the automotive industry, spanning a broad range of roles including Service Advisor, Sales Executive, Expert Desk Senior Support Analyst and most recently Business Consultant for Autoline Drive at BMW Group UK, where she has worked since 1999. Jacque brings this wealth of knowledge to her role as Support Manager at MotorDocs where she is responsible for ensuring optimal levels of customer service. Outside the office, Jacque brings this high level of commitment to her fitness regime which includes golf, spinning and weightlifting.

Alan Pool

Technical Consultant

Alan has 35 years of automotive industry experience across small, medium and large dealers – including 25 years of managing aftersales departments. Over the years he has worked his way up from Parts Person to Parts Manager through to Regional Aftersales Manager and now he is a specialist automotive industry consultant. Alan works on technical projects for MotorDocs involving testing new developments and ensuring they are fit for purpose. He is the go-to person for all questions on system functionality.

Lauren Brennan

Key Account Manager

Lauren began her career in the automotive industry in 2001 as a receptionist at L&C Sevenoaks BMW/MINI while still in full-time education. Since then she has held a number of roles within sales, CRM, implementation and database management – most recently at Inchcape UK. As Key Account Manager at iDealFile Lauren works closely with customers to help them understand how to get the most from the platform, ensuring they are aware of all planned product developments. Away from the office Lauren enjoys walks by the seaside with her husband Pete, son Max and dog Bella!

Petra Mitchell

Accountant

Petra began her career in the automotive industry in 1988 as an office junior for a Ford car dealership. She worked at Inchcape from 1998 until 2013 initially as a Dealership Accountant before progressing to Franchise Financial Controller and finally Fleet Solutions Financial Controller. A qualified management accountant Petra began working with MotorDocs in 2014 and is now responsible for everything from accounts, to payroll and VAT. When she’s not working you’ll find Petra out enjoying the countryside walking her dog.

Arun Ganesh

Junior Application Support Analyst

Arun has just begun his career in the automotive industry following his previous employment in the retail sector as a Junior Business Analyst. He joins MotorDocs as a Junior Application Support Analyst – responsible for providing technical support to MotorDocs customers through rigorous diagnostics and testing. Outside of the office Arun turns his attentions to the cricket pitch where he can be found playing tournaments in the summer months.

Ben Trafford

Project Manager

Ben has held a number of roles including IT Systems Support & Analysis, Project Manager and Operations Manager throughout his career in the automotive industry. Ben excels in all aspects of project management – from planning, risk management and problem-solving to strategy and implementation. His calm head in times of trouble and methodical working style contribute to the smooth and effective running of MotorDocs projects. Outside of work Ben is an avid follower of sport – watching as much rugby, football and cricket as time permits!

Latest news

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MotorDocs Business Continuity: COVID-19

Given the current changing situation regarding the spread of COVID-19 (Coronavirus), we would like to update you

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4 Steps To Successful Digital Document Transition

Making the move to digital document management offers tangible business benefits

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Howards Group Set to Undertake Nationwide iDealFile Roll-Out

Howards Group is the latest dealer group gearing up to feel the benefits of digital document management

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“I don’t know how we would be able to operate as a multi-site dealer group with centralised administration if we didn’t have iDealFile in place.”

Steve Hutchings
Managing Director, Hutchings Motor Group

Latest news

See all news
MotorDocs

MotorDocs Business Continuity: COVID-19

Given the current changing situation regarding the spread of COVID-19 (Coronavirus), we would like to update you

Read more
MotorDocs

4 Steps To Successful Digital Document Transition

Making the move to digital document management offers tangible business benefits

Read more
MotorDocs

Howards Group Set to Undertake Nationwide iDealFile Roll-Out

Howards Group is the latest dealer group gearing up to feel the benefits of digital document management

Read more
MotorDocs

Dispense with the horse and save the expense, care and anxiety of keeping it

A line from one of the first ever car ads holds just as much weight now for our digital document solutions as it did then.

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See how our products can transform your document management

South Long Barn, Litchfield, Whitchurch, RG28 7PR

T: 01635 905985
E: sales@motordocs.co.uk

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